Co-Founder Alex Over decided that the best bet was to create Perpetual Collective, an Independent Record Label. After various experiences and setbacks, not only wanting to develop more as an artist but to discover new up and coming talent along the way, especially within the city of London, UK.

The vision around the label will include an array of independent Music Artists and Creatives from all walks of life. To have the choice in releasing their music and with little constraints.

Provides more choice and an opportunity to work as collaborators to create innovative music with other artists. Aiming towards a vision without ridged or fixed ideas within this creative process is vital for us.